Case Study

Propviewz

AI-Powered Real Estate Intelligence Platform: Built to empower homebuyers and investors with verified, location-specific property data in Maharashtra

A real estate advisory firm approached Galific frustrated with the lack of reliable property transaction data in Maharashtra. Government portals had the records, but they were cryptic, unstructured, and nearly impossible to search or interpret. Homebuyers were forced to rely on agent quotes or unverified platforms, risking misinformation and overpaying. Before building a solution, we conducted a data audit of Maharashtra's property records to assess whether automated extraction and intelligent parsing could create a reliable, searchable database.

We helped design the platform’s:

Automated data extraction pipelines scraping government portals every 6 hours AI-powered property matcher trained on local naming conventions and landmarks Interactive search and visualization with price trends and transaction history Anomaly detection system flagging suspicious pricing projects

Key Highlights

01 Developed Propviewz: a location-based real estate intelligence tool for Maharashtra
02 Automated 24x7 scraping from government portals with intelligent data cleaning pipelines
03 Used AI/ML to decode unstructured descriptions and match them to actual buildings and projects
04 Delivered a fast front-end experience where users can search by area, building name, or PIN code
05 Enabled users to access verified sale prices, date-wise transactions, and builder trends
06 Helped cut 90% of the manual data gathering work for brokers and homebuyers
07 Flagged anomalies like inflated prices or missing values to improve decision confidence
08 Built a scalable backend architecture to handle lakhs of records and frequent updates
09 Continuously collaborated with the founding team to evolve features based on buyer behavior

The Challenge

Maharashtra's real estate data is fragmented, unstructured, and often hard to understand, even for seasoned investors. Government portals offer sale records, but listings are riddled with abbreviations, manual errors, and lack of standardization. Homebuyers end up relying on agent quotes or unverified platforms, risking misinformation, overpricing, or poor investment decisions.

The Audit-First Approach

Through extensive research with homebuyers, real estate consultants, and data experts, we uncovered the major roadblocks: lack of verified data, cryptic property descriptions, and zero searchability. We tested extraction and matching algorithms on 10,000+ sample records to validate accuracy before full-scale development. The audit confirmed that intelligent automation could create Maharashtra's first reliable property transaction database.

The Solution

Automated Data Extraction

We built automated pipelines that extract raw sales data from government websites every 6 hours. Data is cleaned, deduplicated, and matched against known buildings using an AI-based matcher trained on local terms, landmarks, and developer naming quirks.

Instant Property Intelligence

Users can search for any locality or building and instantly see the latest sale prices, historical trends, average PSF rates, transaction frequency, and more, presented visually with maps, graphs, and filters.

Fraud Detection Layer

The backend flags suspicious activity like massive price spikes, missing floor area details, or projects with low transparency, helping users avoid risky decisions.

The Results

2-Minute Property Research - Manual data collection (which previously took hours or days) is now a 2-minute search. Users compare locations, buildings, and even different wings of a project instantly.

Negotiating Power Restored - Propviewz gave users data-backed negotiating power, eliminating blind spots and exaggerated claims made by intermediaries. Buyers reported saving 8-12% on property purchases.

50,000+ Verified Transactions - The platform processed and verified over 50,000 property transactions, creating Maharashtra's most comprehensive real estate database.

70% Increase in Buyer Confidence - Users reported significantly higher confidence in purchase decisions, backed by verified historical data and transparent pricing trends.

Eliminated Information Asymmetry - Brokers and developers could no longer manipulate pricing information. Transparent data leveled the playing field for individual buyers.

Real-Time Market Insights - Investors gained access to live market trends, helping them identify emerging localities and time their investments better.

Fraud Risk Reduction - Anomaly detection flagged 200+ suspicious transactions in the first year, helping buyers avoid potentially fraudulent or overpriced properties.

Key Technologies Used

Backend & Automation

Python

Airflow

FastAPI

Front-End Development

ReactJS

NextJs

PostgreSQL

Redis

AWS S3

Conclusion

Propviewz is redefining how people research, evaluate, and negotiate property in one of India's most complex real estate markets. Galific's audit-first approach ensured we built a solution grounded in verified government data, not assumptions or agent claims. With its AI-powered engine and verified transaction database, Propviewz puts control back into the hands of the buyer, establishing itself as a trusted authority for transparent property intelligence in Maharashtra.